ART DIRECTION / REBRANDING / PRODUCTION

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A VISUAL REBRANDING FOR SWEDISH SPORTS BRAND CASALL, A LEGACY BRAND IN PERFORMANCE WEAR SINCE THE 1970S.

GRAVITATING TOWARDS A FASHION-FORWARD APPROACH TO ELEVATE THEIR IDENTITY WHILE STAYING TRUE TO THEIR BODYCENTRIC PHILOSOPHY.

ROOTED IN THE CONCEPT YOU VS YOU, THE CONCEPT CAPTURES THE MENTAL AND PHYSICAL STATE OF PERFORMANCE—WHERE FOCUS, RESILIENCE, AND SELF-CHALLENGE TAKE CENTER STAGE.